One of the most important fields to be considered within promoting is the use of sound, video and lightning equipment. Although it might seem obvious to some the truth is most people don’t realize that the industry of these machines go hand to hand with promoting a live concert or an event. The reason is because when producing an event, of any kind, you will always need to rent such equipment. So as promoters usually do both: live concerts and events, including brand activation, what is commonly seen they do is create another brand or company, buy these machines and rent them to the same client that is hiring them for their event. Which is great because the more you can provide solutions to the client the better.
Not just for the clients, but also as another branch of the promoter that offers equipment rental services can be very profitable too. As a promoter you have a reputation built already so people will always trust you to handle their events under any point of view, even more if it’s just to rent a lamp or some speakers. So, why not? Make your promoter promote anything that’s promotable. Companies are always expanding trying to integrate services and at the same time grab some more pieces of the pie. Virgin did it, Live Nation did it, NBC Universal did it, and so on you will find smaller businesses trying to do the same thing. At least in Venezuela it works great because 5 out of 7 days a week you have events taking place all year round. Many brand activations going on, many children parties going on, product releases and many concerts too; among other things. I have seen it work and I know it’s profitable. See it as an investment, buy good equipments that will last a long time and will do the job people need. But always remember, the more services you offer the better, yes; but more responsibilities demand more attention and headaches. If you want to expand your business make sure you have the commitment to face growth and to do it as good as you can.
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