Promoting ourselves

I’ve been thinking about all these insights I’ve talked about concerning the promoting industry when I realized that in reality the first and foremost thing we should all be promoting is ourselves. Personally first and professionally second, because you can’t have one without the other. It’s got to do with vision, law of attraction, desire, and whatever other name you want to give it. We are what we want to be, we are where we want to be, and we do what we want to do. We are the ones who should be helping ourselves improve. Which is why we are responsible for our image and how the rest of the world sees us; we are responsible for our reputation.

It’s funny but it makes me wonder how come people usually tend to victimize themselves against life and for what happens to them, or in this case, how others perceive them. Please, do realize that you have a great deal of “guilt” in this. I believe that first you have to be in alignment with yourself in order to have the rest of the things in your life straightened up. Contrary to what the majority hasn’t realized as they give more importance to their work environment, how they perform and deliver results, professionally network, etc. and then you find out their personal lives and relationships are a mess, they have no idea of what happened and on top of that they complain about their situation and are completely surprised.

I would recommend first acknowledging that there’s not much difference between the professional and the personal environment, the same “rules” apply to play the game. Secondly, remember that as a human you will always have the power to choose, decide, and set the direction of your course. It’s not like others do it for you, or that life pushes you. A responsible attitude towards the actions we take, whether good or bad, will determine how you react in front of the hardest obstacles, the point of view from which you interpret things, and if you decide you will be your own promoter or you will be the complainer that watches the movie pass by.

Promoting is also renting...

One of the most important fields to be considered within promoting is the use of sound, video and lightning equipment. Although it might seem obvious to some the truth is most people don’t realize that the industry of these machines go hand to hand with promoting a live concert or an event. The reason is because when producing an event, of any kind, you will always need to rent such equipment. So as promoters usually do both: live concerts and events, including brand activation, what is commonly seen they do is create another brand or company, buy these machines and rent them to the same client that is hiring them for their event. Which is great because the more you can provide solutions to the client the better.

Not just for the clients, but also as another branch of the promoter that offers equipment rental services can be very profitable too. As a promoter you have a reputation built already so people will always trust you to handle their events under any point of view, even more if it’s just to rent a lamp or some speakers. So, why not? Make your promoter promote anything that’s promotable. Companies are always expanding trying to integrate services and at the same time grab some more pieces of the pie. Virgin did it, Live Nation did it, NBC Universal did it, and so on you will find smaller businesses trying to do the same thing. At least in Venezuela it works great because 5 out of 7 days a week you have events taking place all year round. Many brand activations going on, many children parties going on, product releases and many concerts too; among other things. I have seen it work and I know it’s profitable. See it as an investment, buy good equipments that will last a long time and will do the job people need. But always remember, the more services you offer the better, yes; but more responsibilities demand more attention and headaches. If you want to expand your business make sure you have the commitment to face growth and to do it as good as you can.