Being from Venezuela at this time of the history is hard to conceive a business plan that could work there, especially for young people like me. The situation is very complex and weird because although it’s hard sometimes things do work.
The promoting industry in especial has a high opportunity to be successful because Venezuelans are very consumerism and fashion driven. The population might be struggling to get ends meet but still you will see everyone with the latest mobile phone, the latest car, the airport stuffed with people leaving for vacations, you will see the same people partying every weekend and spending a lot in new outfits, for such night outs, and drinks, and so on. For this reason products are easily placed in the market and are highly promoted with a lot of creative events when they are released making corporate promotions a good spot of work if you have an excellent sales team.
On the other hand, the concert promoting thing is quite different. It’s a small country with a small population, compared to others. So unless promoters present current and modern artists, especially the ones the young population is listening to, or maybe an older one but legendary, the sales are destined to be doomed because there is not enough audience. This combined with the monetary fact, the cost and the production of the event of an artist that you are certain it’s not going to be an100% sold out, the results will be negative.
The reason why I talk about this and have this point of view is because I worked within the two major promoters there and it was very clear that when they didn’t play it safe the event never did well having as consequence poor sales, a waste of money, time and man power. That’s just the way it is there. In order to have a balanced finance in the promoting industry in this country is better to play it safe; stick with the hot artists and trends.
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