Take advantage of the internet!

The one tool I have always considered to be the most exact, precise, and to actually work is the internet. I always say that if a company, a brand, a store, a restaurant, nearly any kin of industry, that doesn’t have a well presented web page is a guarantee for bad service. My philosophy is that nowadays the web should be everyone’s presentation card. If you, or your company, or your band, have a sloppy web identity that says pretty much about your personality and the seriousness of your business. 

I say this for personal experience, I guess I consider myself a globalization/mass communication victim and a user. The population of well developed countries have an internet education, specially my generation and the following one. Meaning, that is to internet that everyone turns when looking for ANY information: a job, a soulmate, the weather forecast, check your accounts, searching for the university your are going to study in, see what movies are being released, connect to facebook and twitter, sell, buy, hire, ETC, and besides that, also it’s used for work issues. I’m sure that most people take their decisions based, in some percentage, on how they connected to the information an the site they searched. At least I am. If I am highly impressed with the web page presentation I will want to work with you. 

So if I’m trying to find out about a new artist that came out, search in google and then refer to the official site and find myself in a web page that has no information, has a terrible diagram, is very slow when opening a link or a tab, and in all, is a complete mess, I will be very disappointed and sad.

I have also experienced this with promoter’s sites. When i’m trying to find out about their upcoming events or concerts, I have encountered some unfriendly web pages, with little information and that are very heavy to work or upload. The media and photo links are terrible, the articles are poorly written and it’s uncomfortable to view and continuing to try to search for information.

I’m sure this has happened to you at least once when searching for something and it is quite an unpleasant experience and disappointment, especially if it’s something you where looking forward for. 

That’s why my suggestion to everyone out there that is aiming to sell ANYTHING, even yourself as a service provider, is to take care, pay more attention, invest, in your web presentation because there is people surfing out there every minute, and depending on what they see, they can become a potential costumer or not.


If you are going to invest in hiring a web designer, get involved! Point out your idea, what you want, what you want your costumer and potential ones to see and experience when they visit your site. And if you can't afford to hire a professional service, ask a friend or do it yourself! There are several programs for web designing that anyone can use and are very resourceful and user friendly, of course, if you are willing to try and learn. The key is to be concise in the delivery of the message and have an eye for detail.


Wether you do it yourself or hire someone, it is important you take advantage of the internet as a communication and selling tool because it is the modern presentation card; it's a reflection of you and your business.