Sunday, January 16, 2011

Take advantage of the internet!

The one tool I have always considered to be the most exact, precise, and to actually work is the internet. I always say that if a company, a brand, a store, a restaurant, nearly any kin of industry, that doesn’t have a well presented web page is a guarantee for bad service. My philosophy is that nowadays the web should be everyone’s presentation card. If you, or your company, or your band, have a sloppy web identity that says pretty much about your personality and the seriousness of your business. 
I say this for personal experience, I guess I consider myself a globalization/mass communication victim and a user. The population of well developed countries have an internet education, specially my generation and the following one. Meaning, that is to internet that everyone turns when looking for ANY information: a job, a soulmate, the weather forecast, check your accounts, searching for the university your are going to study in, see what movies are being released, connect to facebook and twitter, sell, buy, hire, ETC, and besides that, also it’s used for work issues. I’m sure that most people take their decisions based, in some percentage, on how they connected to the information an the site they searched. At least I am. If I am highly impressed with the web page presentation I will want to work with you. 
So if I’m trying to find out about a new artist that came out, search in google and then refer to the official site and find myself in a web page that has no information, has a terrible diagram, is very slow when opening a link or a tab, and in all, is a complete mess, I will be very disappointed and sad.
I have also experienced this with promoter’s sites. When i’m trying to find out about their upcoming events or concerts, I have encountered some unfriendly web pages, with little information and that are very heavy to work or upload. The media and photo links are terrible, the articles are poorly written and it’s uncomfortable to view and continuing to try to search for information.
I’m sure this has happened to you at least once when searching for something and it is quite an unpleasant experience and disappointment, especially if it’s something you where looking forward for. 
That’s why my suggestion to everyone out there that is aiming to sell ANYTHING, even yourself as a service provider, is to take care, pay more attention, invest, in your web presentation because there is people surfing out there every minute, and depending on what they see, they can become a potential costumer or not.


If you are going to invest in hiring a web designer, get involved! Point out your idea, what you want, what you want your costumer and potential ones to see and experience when they visit your site. And if you can't afford to hire a professional service, ask a friend or do it yourself! There are several programs for web designing that anyone can use and are very resourceful and user friendly, of course, if you are willing to try and learn. The key is to be concise in the delivery of the message and have an eye for detail.


Wether you do it yourself or hire someone, it is important you take advantage of the internet as a communication and selling tool because it is the modern presentation card; it's a reflection of you and your business.

Monday, January 10, 2011

Pat O' Brien's at Orlando, FL

Pat O' Brien's at Orlando's City Walk is a replica of the original Restaurant in New Orleans. I'm not exactly sure when it was opened but last friday was my first time there and I was pleasantly surprised.
The concept of the place is pretty nice as an option for doing something different in a touristic place especially if you enjoy live music.


Pat O' Brien's is a restaurant with a show area in an Irish Pub style kind of environment. Their show consists of two dueling pianos that play any song upon the public's request they give then them on a written napkin plus the tip while at the same time you can enjoy their full menu. They play every day from 4pm to 2am and you can see up to four different pianists.


Early in the night you can appreciate the place is already booked and the crowd will be enjoying dinner and requesting classic blues songs like from Sir Elton John, Elvis Presley, The Temptations, etc. I know, it sounds boring, but as it starts getting late an everybody has a a little more than a couple of drinks in their system you can end up hearing from Bon Jovi to Lady Gaga and the crowd would go nuts, even stand on the chairs, singing at the top of their lungs along the musicians at the time they will also cheer you up to participate. I'm telling you, I was there, I saw it and I did it.


The pianists do such a great job! they literally play any song and there is one I saw that if he didn't knew the lyrics of a song he would search for it on his iphone and scroll it down while playing. I'm not saying you should be a regular, but it's definitely really worth going with a group of friends one night. The food is good, the drinks are also good (the one I tried was called the Typhoon and I loved it), they also have a house drink or recipe called Hurricane which is pretty popular an it's served on a super large glass. By the way, all their glasses have the restaurant's name printed and you can take them home as a souvenir.


One recommendation I would suggest the owners is replacing the sound machines and lightning systems as they are really old and hire a sound engineer for at least thursday through friday as for currently the musicians themselves are the ones that regulate the lights and the sound. They are musicians not experts in that field. Other than this, which is something that you really spot if you have some knowledge about it, Pat O' Brien's is a great place to eat, sing, have fun and hear live music that you request! 


If you want to know a little more about them you can check out their web: www.patobriens.com