Promoting a concert is the messiest, craziest, loudest and most exhausting thing you can ever experience but, at the same time, the greatest sensation ever!!!
Because you are submitted under the artist's spoiled requirements appearing in it's technical raider and the marketing & advertising regulations of the artist's agency, as soon as you sign a contract for a concert or tour the best thing you can do is take a deep breath and mentally prepare yourself to practice the art of patience. For those of us who have done this for quite a while we know that, even though, the drill is pretty much the same every time always, ALWAYS, there will be something new that will make you lose your mind. As a result every promotion for a different artist becomes a new adventure.
You should always stay updated with your targeted audience and be aware of what the public is listening, what is being more requested in radio shows, and take advantage of the youth. The young sector of the population is ver vulnerable to every new artist coming out, they are easily influenced by them and are closely following them. Most of the time they want to be the ultimate fan and would do anything to get every item being merchandised of their highly estimated idol. Every time you aim to the youth's taste, success is guaranteed.
Presenting the artist you are presenting you should always advertise the event because sold outs are never guaranteed. Take advantage of the media sponsorship! Billboards are an excellent channel of communicating an event because you are aiming to all the population of the city or state. Newspapers, radio and TV commercials are great because they reach all the country. And if you can incorporate a contest to be advertised on TV, radio or through the promoter's web page, it will generate a lot of noise among the masses which will then result in publicity for the event and the artists most of the time are willing to cooperate for this events. You can come to an arrangement with the agency or label and they will offer you official merchandise, autographed items, albums, etc., that you can give to the winners of the contest.
At the same time, a press conference even a day before the show can turn your event into box office hit.
Social networks are a great non-profit source for publicity, especially because anybody can write about the event in their twitter and Facebook, even the newspapers and magazine's blogs and entertainment's calendar web sites and "things to do" web sites.
After you have secured your media sponsorship and advertising there is one crucial thing left to do but highly important: select your opening band. The selection of your opening band is very important because it can affect the comments of the show the day after. You will often hear things like "the performance of the artist (the one you sold the tickets for) was amazing but the opening band was not that good". You should remember that every time a customer has a bad experience they will always talk about it for the next few days.
This is a good sneak peek of what promoting a concert is like but there is still more to come. Stay tuned!!!
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