Chosing a professional association

What I love about promoting is that it can be diversified and directed into different directions. As in different areas of interest and work activity. For example, you can promote concerts, artists, events, brands trough brand activation, tourism, sports and entertainment media. You should be able to find a niche or a need and put your skills at work.

At Live Frequency Entertainment we are all about promoting and for this occasion we are working in the entertainment media industry promoting for the city of Orlando and neighbor cities. A project that offers different and innovative interaction with customers and a different marketing approach for clients. It’s great! But I’m not going to give any details; you will later see what it’s all about.

Today I want to talk about the importance of finding companies within the industry you are interested, maybe even competitors, that you can associate with and from which you can benefit in a positive way. The objective is to be partners in a professional way. You know them, and when you are ready to come out with your product, let them know who you are and what you offer. Connections within the same industry can lead to respect, information and knowledge from both sides and it can be very beneficial for you. In my case I decided to start with Orlando C.V.B. A professional association from which we can both benefit in means of network, information and advertising.

Richard Branson, My Hero

Richard Branson is THE person that has always inspired me since I was a teenager. The reasons are many, from the professional point of view to the personal and philanthropic work. What I like about him that makes me frequently come back to his work is the fact that his creativity is never in a standby mode, and then of course, the fact that his area of expertise is really the music business; it’s how he began and through which he later developed a single industry in now, more than 300 companies. 

Branson is currently 60 years old and thanks to his creativity and non-stop way of thinking he is a person that counts with immense knowledge and experience, and the best of all is that he is passionate about sharing it. If you are looking to be inspired and influenced by someone with factual experience, that really knows what he is talking about and that has to do with the entertainment industry, and above that, posses human quality and dignity, Richard Branson is the person you should be googling.

Start by following his blogs, like for example this article he wrote http://www.openforum.com/idea-hub/topics/innovation/article/how-to-succeed-at-failure-richard-branson?sorttype=newest Here you can appreciate how Branson is comfortable with other people asking him for business advices for entrepreneurs, managers, etc, you can measure his knowledge because he goes back to his experiences and mentions his failures as well as his accomplishments and how he has been able to bounce back when some of his projects failed after putting in them a lot of hard work and sociological invest. He speaks of this, of philanthropy, of the importance of the people, referring to his employees, how a company is built upon them and how managers should pay a closer attention to these valuable asset. He speaks of facing the competition with marketing strategies where at times he has had to sacrifice some his most wanted companies and how he has dealt with that sorrow; all in a very humble manner.

Richard Branson has a lot of knowledge to share that the young should take advantage of if they want some good advices of the entertainment industry. He is timeless and has created works and companies that will last a very long time, he is constantly evolving, each s something new, he has challenged the competition with boldness and has proved how things can be accomplished when you are restless, and even further, he is giving something back to the world, besides his business and marketing development, he takes his vision to help the planet through Virgin’s Earth Challenge, Green Fund and Unite.

Be inspired to go beyond.... check some of of these:

http://www.ted.com/talks/lang/eng/richard_branson_s_life_at_30_000_feet.html

http://english.alrroya.com/content/its-all-about-people

http://www.businessday.co.za/Articles/Content.aspx?id=119918